Best Tools for Comparing Design Versions in 2025

Comparing design versions is a daily task for every graphic designer, UX designer and freelancer. The client wants to see variants, compare them side by side and pick the best one. But which tool works best for this?

Below is a review of popular tools for comparing design versions, including their strengths, limitations and best use cases.

1. Figma

Figma is a powerful interface design tool. It offers version history, comments and real-time collaboration. However, it has significant limitations when it comes to simple feedback exchange with a client:

• The client needs a Figma account to comment
• The interface is complex and can overwhelm non-technical people
• No built-in side-by-side A/B comparison view
• The free plan has limited capabilities

Best for: internal design teams working on interfaces.

2. InVision

InVision was the standard for presenting prototypes to clients for years. It offers presentation mode, comments and integrations. Its main drawbacks:

• Requires an account for full use
• No native side-by-side version comparison view
• Complex interface that can be overkill for simple feedback

Best for: presenting interactive prototypes and mockups.

3. Iterateo

Iterateo is a tool built specifically for A/B variant comparison and collecting client feedback. It stands out for its simplicity and zero registration requirement on the client side.

• Compare two versions side by side in a single view
• The client does not need to create an account. Just a link
• Contextual comments on each version
• Draw sketches directly on images
• The client can select the preferred version with one click
• Works on any device in a browser
• Free to use, no hidden fees

Best for: freelancers and small agencies who need quick A/B comparison with clients without registration barriers.

4. WeTransfer / Email

Many people still send files via WeTransfer or as email attachments. This is the simplest approach but has serious drawbacks:

• No side-by-side comparison
• Feedback is scattered across emails
• No version history
• The client has to download files and open them separately

5. Google Drive / Dropbox

Cloud solutions are great for file storage but are not designed for visual feedback collection. No built-in comparison, no dedicated comments and no version selection mechanism.

Which tool to choose?

The choice depends on context:

• Designing interfaces as a team? Figma is the natural choice.
• Creating interactive prototypes? InVision or Figma.
• Need to quickly compare two versions with a client without registration? Iterateo (iterateo.com) is the ideal tool for that.

The key question is: does your client need to create an account to see the design and leave feedback? If you do not want to require that, Iterateo solves this problem elegantly. You create a project, get two links, one for yourself and one for the client, and all communication happens in one place.

Summary

There is no single perfect tool for everything. Figma dominates in interface design, InVision in prototyping, and Iterateo in quick A/B comparison with the client. The most important thing is to match the tool to the need, not the other way around.